‘Biggest circus in town’ the World Cup set for betting frenzy
▸ Part of: World Cup 2026: Neymar injured, Messi named in Argentina squad, betting frenzy expected
Global betting revenue for the upcoming World Cup is projected to exceed $50 billion, according to betting expert Darren Small. This figure is expected to be higher than the 2022 edition due to the tournament's expansion and increased punter interest in individual player performance. Companies like Sportradar and bookmakers such as Coral are anticipating significant engagement with custom bet options and player-specific wagers.
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