NTB and UNDP discuss five-year strategic plan to advance sustainable tourism
The Nepal Tourism Board (NTB) and the UNDP have discussed a five-year strategic plan for sustainable tourism, aiming to shift Nepal's strategy from volume-based to value-based tourism from 2026 to 2030. The plan emphasizes promoting Nepal as a destination for culture, spirituality, wellness, and nature, alongside adventure tourism. Stakeholders highlighted the need for effective international branding, digital marketing, promotion of new destinations, and enhanced government-private sector cooperation.
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