Nepal Tourism Board

The Nepal Tourism Board (NTB) and the United Nations Development Programme (UNDP) are collaborating on a five-year strategic plan, set for implementation from 2026 to 2030, to enhance sustainable tourism in Nepal. The strategy, developed by consulting firm Beed, aims to shift the country's tourism model from volume-based to value-based, emphasizing quality experiences and broader appeal beyond adventure tourism.

The Nepal Tourism Board (NTB) and the United Nations Development Programme (UNDP) are collaborating on an 'International Marketing Strategy and Five-Year Action Plan (2026-2030)' to shift Nepal's tourism model from mass to high-value, sustainable experiences. This strategy, developed after consulting 135 stakeholders, aims to rebrand Nepal beyond adventure, emphasizing its cultural, spiritual, wellness, and nature offerings, and addressing a lack of coordinated international marketing.

Nepal has been honored with the "Most Charming Tourism Destination" award at the Guangzhou International Travel Fair in China. The recognition, presented by the Nepal Tourism Board, acknowledges Nepal's natural beauty, spirituality, cultural diversity, and adventure tourism appeal. The event aimed to showcase Nepal's tourism potential to international visitors and trade professionals.

Nepal has been honored as the 'Most Charming Tourism Destination' at the Guangzhou International Tourism Fair in China, recognized for its natural beauty, spirituality, cultural diversity, and adventure attractions. Concurrently, Siddharthanagar Municipality Mayor Istiyak Ahmed Khan has pledged to develop Bhairahawa into a model tourist city through policy initiatives and programs.