PM Balen Shah’s social media push boosts demand for Yak cheese by 30 percent
▸ Part of: Prime Minister Balen Shah's Social Media Post Boosts Dairy Development Corporation's Profile
Sales of yak cheese produced by the Dairy Development Corporation (DDC) have increased by approximately 30 percent following Prime Minister Balen Shah's promotion on social media. DDC outlets have reported a significant rise in customer inquiries and purchases. The corporation currently has a substantial stock of yak cheese and plans to continue production, which relies on milk from yaks and chauri cattle raised in Nepal's high Himalayan regions. Despite growing popularity and export potential, the industry faces challenges such as migration from mountain villages and declining interest in yak herding among younger generations.
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