NTB and UNDP discuss five-year strategic plan to advance sustainable tourism
▸ Part of: Nepal Tourism Board and UNDP Develop Five-Year Sustainable Tourism Strategy
The Nepal Tourism Board (NTB) and the UNDP held discussions to create a five-year strategic plan for promoting sustainable tourism. The plan, developed by Spain-based consultancy Beed Group, aims to shift Nepal's tourism strategy from volume-based to value-based from 2026 to 2030. Stakeholders emphasized promoting Nepal for culture, spirituality, wellness, nature, and sustainable experiences, alongside adventure tourism, and highlighted the need for effective international branding and digital marketing.
Read full article (2 min read) ›
