Nepal to develop five-year sustainable tourism strategy with UNDP support

Part of: Nepal Tourism Board and UNDP Develop Five-Year Sustainable Tourism Strategy

The Nepal Tourism Board and the United Nations Development Program (UNDP) are collaborating on a five-year strategy for sustainable tourism development in Nepal. The plan, developed by consulting firm BDA, aims to shift Nepal's tourism sector from a volume-based to a value-based approach, focusing on culture, spirituality, wellness, nature, and adventure. The strategy emphasizes strengthening international branding, improving digital marketing, and enhancing cooperation between government and private sector stakeholders.

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