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Nepal Police Uses Viral Stunt Rider in Social Media Awareness Campaign

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Nepal Police in Kathmandu arrested a youth for performing dangerous motorcycle stunts, which went viral on social media. Instead of just penalizing him, the police featured the rider in a video released on their Facebook page to warn others against reckless behavior on the road. This initiative is part of Nepal Police's broader strategy to use creative social media content, including AI-generated videos, to raise awareness about various crimes and safety issues.

  • The arrested youth, whose motorcycle's number was visible in the viral video, was featured in a public service announcement titled ‘Use your brain, not bravery on the road.’
  • In the video, the youth acknowledged his actions were against traffic rules and a threat to life and property, promising not to repeat them and advising others against similar behavior.
  • Nepal Police has been actively using social media platforms like Facebook, Reels, and TikTok to share content on road carelessness, accidents, crimes, and their positive work.
  • The police are also employing Artificial Intelligence (AI) to create awareness videos, such as one released on April 21 warning citizens about sharing One-Time Passwords (OTP) and protecting their bank details from online scams.

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