Nepal Tourism Board and UNDP Collaborate on Five-Year Sustainable Tourism Strategy
▸ Part of: Nepal Tourism Board and UNDP Develop Five-Year Sustainable Tourism Strategy
The Nepal Tourism Board and the United Nations Development Programme (UNDP) are collaborating to prepare a five-year strategy for sustainable tourism in Nepal, set to be implemented from 2026 to 2030. The strategy, developed by consulting firm 'B&D', aims to shift Nepal's tourism from a quantity-based model to a value-based one, focusing on market analysis, consumer behavior, competitive analysis, and distribution systems. Emphasis is placed on strengthening Nepal's international branding, enhancing digital marketing, promoting new destinations, and fostering cooperation between the government and private sector.
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