Beed

The Nepal Tourism Board (NTB) and the United Nations Development Programme (UNDP) are collaborating on a five-year strategic plan, set for implementation from 2026 to 2030, to enhance sustainable tourism in Nepal. The strategy, developed by consulting firm Beed, aims to shift the country's tourism model from volume-based to value-based, emphasizing quality experiences and broader appeal beyond adventure tourism.

The Nepal Tourism Board (NTB) and the United Nations Development Programme (UNDP) are collaborating on an 'International Marketing Strategy and Five-Year Action Plan (2026-2030)' to shift Nepal's tourism model from mass to high-value, sustainable experiences. This strategy, developed after consulting 135 stakeholders, aims to rebrand Nepal beyond adventure, emphasizing its cultural, spiritual, wellness, and nature offerings, and addressing a lack of coordinated international marketing.