Nepal Tourism Board and UNDP Develop Five-Year Sustainable Tourism Strategy
The Nepal Tourism Board (NTB) and the United Nations Development Programme (UNDP) are collaborating on an 'International Marketing Strategy and Five-Year Action Plan (2026-2030)' to shift Nepal's tourism model from mass to high-value, sustainable experiences. This strategy, developed after consulting 135 stakeholders, aims to rebrand Nepal beyond adventure, emphasizing its cultural, spiritual, wellness, and nature offerings, and addressing a lack of coordinated international marketing.
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